Radio feeds farmers . . .

Margaret Kingamkono and a collegaue from Farm Radio International give a demonstration.

Margaret Kingamkono of Farm Radio International explains the potential of radio.

“We work with partners in sub-Saharan Africa to build the capacities of radio stations. It provides resources and training so the radio stations can produce high quality and relevant information for small farmers so they can improve the way they do agriculture and also improve food security.

Farm Radio International also disseminates information from knowledge partners like extension and agricultural research. It gathers information and package it in ways that are attractive to farmers.

“We have a good methodology for dissemination of information that has the farmers’ and expert voices which is very entertaining and also creates an opportunity for farmers to learn and try new things. We also have a tested and proven methodology that we call ‘participatory radio’ that we tried and tested in many countries.”

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